Bulk Email Marketing

Bulk email marketing is used to send a message to a large amount of people. It is commonly used to announce new items, specials, or to attract new customers. When this method is abused, it is known as spam. To avoid the spam label, your bulk email marketing campaign should only be used to send to people who have agreed to receive your information through a process known as "opt-in." "Opt-in" means a person has agreed to receive your mailings and has willingly provided their contact information.

It is reported that bulk email marketing is one of the most cost effective ways to promote a business and increase income. That's not surprising, considering the people on your email list are people who use the particular product or service you represent. What good is a marketing message if it's sent to the wrong audience? Unlike spam, which is sent to anybody, bulk email marketing goes to a targetted audience.

More On Bulk Email Marketing and Spam

This bears repeating - make sure your bulk email marketing isn't spam. When possible, gather email addresses using the double opt in process. The double opt in process requires a person to confirm their email address before they're actually added to the email list. Here's an example:

• A prospect joins a newsletter mailing list. In the initial sign-up process, they provide a valid email address. A confirmation message is sent to the address they provided. The prospect must then confirm the request to join the mailing list before they can receive any mailings.

The double opt in option provides a safety net for your business. You have less chance of being accused of sending spam and you don't run the risk of having problems with your hosting provider. There have been instances where businesses, after being accused of sending spam, have had their websites closed by their provider.

Who Can Help with Bulk Email Marketing?

You could buy an email list and perform your own bulk email marketing. However, this isn't always a good idea. The list you buy may contain old, outdated addresses. The addresses could be phony or the list could contain address gleaned from other sources and not through legitimate methods. After all, anyone can compile a list of email address.

A better idea, as opposed to doing it on your own, is to use a bulk email marketing service. A legitimate bulk email marketing service will never send spam and will know how to implement a bulk email marketing campaign. At IncentaClick, we require all affiliates to adhere to the Can Spam Agreement to ensure that our affiliates are only sending emails to potential customers that have agreed to receive the emails. The specialists at a reputable email marketing company can do a more efficient job than you can on your own.

Bulk email marketing may be just the thing you need to give your business a boost. It gives you a reliable method by which to promote your business. Bulk email marketing also allows you to potentially reach tens of thousands of people in a short period of time. You're only limited by the number of people on your mailing list and at IncentaClick, we can reach thousands of customers to dramatically boost your sales.