Lead Generation

Lead generation is a cost effective, low-risk way for advertisers to find and qualify potential customers on the Internet. Unlike print and television advertising – with which advertisers promote their product or service with little guarantee of sales conversions and subsequent return on investment (ROI) – online lead generation essentially brings targeted customers to the advertiser, and does so with minimal effort or overhead.

The lead generation process is somewhat simplistic. The advertiser utilizes a website to promote, in detail, their product or service. The website includes a form inviting an interested potential customer to submit their personal details so that they can receive further information on the product or service. The advertiser uses this information to qualify the person further (by collecting age, sex, location and other information) as well as to provide the advertiser with a means to contact the person (through the collection of e-mail addresses and/or phone numbers).

Affiliate networks such as IncentaClick can provide advertisers with a means of generating traffic to, and subsequent leads from, their website. IncentaClick does this by utilizing their network of thousands of affiliates, which receive a percentage of the gross advertiser revenues as payment for the leads they help to generate. And unlike media agencies, major online portals and search engines that require advertisers to pay for ad impressions or click-throughs regardless of conversion rates and ROI, IncentaClick only requires the advertiser to pay for leads generated. The advertiser essentially receives the traffic and the exposure for free, plus they maintain exclusive ownership of the generated lead and are free to market and convert that lead however they wish.

The data collected through the online lead generation process is invaluable to the advertiser for a number of reasons. First and foremost, the advertiser can qualify the individual, contact them, and convert them to a paid customer. Furthermore, the advertiser can generate a targeted database of potential consumers that they can market other products and services to in the future by way of e-mail marketing, telemarketing, print or even fax marketing. And they can do so at a fraction of the cost of traditional advertising.

Qualified leads. Minimal cost. Low risk. It’s easy to understand why more and more advertisers are looking to streamline their business and create a new source of revenue by turning to the Internet and the lead generation services of IncentaClick!